Audit before purchasing
Review publishing frequency, recent articles, indexation and audience fit before looking at price. Sudden traffic loss, excessive sponsored posts and unrelated categories are warning signs.
Put terms in writing
Confirm content scope, revisions, link attributes, turnaround, permanence and replacement terms. Clear delivery criteria prevent most disputes.
- Review current publisher evidence, not a single score.
- Align the article, audience and destination page.
- Confirm link and permanence terms before payment.
Verify the delivery
Check status code, canonical, robots directives, target URL and rel value. The copy should help the reader and make only supportable claims.