A shared goal: discoverable credibility
Digital PR earns attention for newsworthy stories; SEO helps that attention remain discoverable and connected to useful pages. Shared data and goals extend campaign value.
Design an evidence-led story
Start with research, data, a useful tool or expert analysis. Provide transparent sources, a clear method and a pitch tailored to each publisher.
- Review current publisher evidence, not a single score.
- Align the article, audience and destination page.
- Confirm link and permanence terms before payment.
Measure the whole effect
Track qualified coverage, referral visits, brand search, new natural links and organic trends. Reducing PR to followed-link counts hides much of its value.